Understanding through doing…. the assignment emphasis was less on techical expertise of website building (most of the builders are beginners) and more on attempting to convey the concept that came from the client (as interpreted and understood by each of the groups based in their socio-cultural contextual locations). Is there a concept without an interface?

Feedback from readers is most welcome (you can email me or post to the blog’s comments)

Kang and Shuang’s DAMA site

[our client LT had this to say about the website - "I really like the website as the process and product are well represented. Visuals are overpowering the information. But the information given is very good in terms of stressing the point that handlooms are better than other power driven mill fabrics without an apologetic tone."]

Anca, Bridget and Erin

[our client's final overview comments on this one - "It is a well designed website. Home page gives a clear indication of the nature of the industry and also explains the characters of handloom fabrics at a glance. It is a wee bit patronizing and also it could have stressed on the fact that the fabric is as stylish and contemporary as the fabrics the consumers are using today."]

Andy, Jacob, Mark

[client's comments - DAMA and Products page although starts with a question but flows into a good description of handloom process and industry. But the products itself were very not communicative enough.

The page on the community is very innovative and would encourage a healthy dialogue.

I also like the narrative as it explains the process and its advantages in a good articulate way. Home page is well done and I like the understated feel although there are a few spelling mistakes.]

Dan and Dexin

[client feedback - The main page is very good as the products are featured and it communicates the product effectively.

The potential buyer’s page gives both the buyer and DAMA a very good platform to establish contact, interact and take the business further.]

Amy, Brett, Nikki

[The sub heading ‘Weaving made Natural’ is very good although it sounds as if we made the technology natural but it gets the point across.

Product representation is very good with details of the fabric quality and aesthetic.

Although there is a whole page dedicated to the Natural dyeing process, there is confusion in the product range as the product ranges shown in the web site are both chemical dyed and natural dyed.]