Radhika Gajjala aka cyberdiva since 1991.

Radhika Gajjala (PhD, University of Pittsburgh, 1998) is Professor of Media and Communication (joint appointed faculty in American Culture Studies) at Bowling Green State University.

She has published books on Cyberculture and the Subaltern (Lexington Press, 2012) and Cyberselves: Feminist Ethnographies of South Asian Women was published in 2004 (Altamira). She has co-edited collections on Cyberfeminism 2.0 (Peter Lang, Digital Formations Series, 2012), Global Media Culture and Identity (Routledge, 2011), South Asian Technospaces (Peter Lang, Digital Formations series, 2008) and Webbing Cyberfeminist Practice (Hampton Press, 2008).

Her continuing projects continues to link with examinations of the ITization and NGOization of Global socio-economic work and play environments started in Cyberculture and the Subaltern. Thus she continues to examine the connections between money and value in global work-space, virtual worlds and on coding and placement of affect and labor in DIY and craft networks. She is also a member of the Fembot Collective and FemTechnet and is co-editor (with Carol Stabile) of “ADA: Journal of Gender, New Media and Technology.”

Her research has covered topics such as microfinance online, digital financialization to P2P lending and borrowing based in social media and neoliberal entrepreneurship, crowd-funding, ICT4D and leisure, women’s prosumption through online platforms of leisure and so on.

She is currently continuing work on three books that are interrelated (the reason why the books must be worked on parallel – long story…) —”Philanthropy 2.0″,  “Tangled yarn and tangled wires,”  and “Digital Diasporas: Labor, Affect and Technomediation of ‘South Asia'”

In 2012 May she was Fulbright Senior Scholar visiting Semarang, Indonesia for a few weeks to teach and research issues on social media, gender, diasporas and so on.

During 2015-2016 she is Fulbright Professor of Digital Culture at University of Bergen, Norway.

For publications and such – see

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